Vitalkost AS has acquired all shares in the traditional M. Willumsen AS. The acquisition marks the start of a strategic partnership with significant opportunities for growth in the Norwegian grocery and health food market.

Vitalkost takes over M. Willumsen AS

Vitalkost AS has entered into an agreement to acquire all shares in M. Willumsen AS. With the acquisition, the two companies bring together expertise, distribution power and a broader brand portfolio under one roof.

M. Willumsen AS is a well-established import company with a long history in the industry and a solid position within its categories. The company's range complements Vitalkost's existing brands well, and facilitates a broader offering to pharmacies, grocery stores and health food.

The acquisition is part of Vitalkost's long-term strategy to be a leading distributor of natural and sustainable brands in the Nordic region. Operations will continue as normal, and customers and suppliers will be contacted directly in connection with the transition.

«Together we are stronger – this acquisition gives us the opportunity to offer our customers an even wider and better range.»

Going forward, the two organizations will be integrated in stages, with the goal of retaining the best of both companies. Existing agreements and deliveries will continue as before.

For questions related to the acquisition, please contact Vitalkost at post@vitalkost.no.