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natural brands

Sugarish is a naturally inspired sugar substitute for all your sweet moments in life. It measures and uses just like regular sugar, so you can use it in your favorite recipes without the guesswork.

The product is a good alternative for those who want to reduce their sugar intake without compromising on taste, and is suitable for both baking and coffee and tea.

The product is a good alternative for those who want to reduce their sugar intake without compromising on taste, and is suitable for both baking and coffee and tea.

Sugarish is sold at Rema 1000 and selected grocery chains, among others.

SHIFT™ MultiMineral is a broad-spectrum mineral complex designed to meet the body's daily needs for essential minerals. The formula combines nine carefully selected minerals and trace elements in organically bound forms known for good absorption.

The product is developed with good stomach tolerance in mind, and is suitable for those who want a complete mineral supplement without unnecessary additives. It is part of the popular SHIFT series of dietary supplements.

SHIFT™ MultiMineral is available at selected retailers and in the online store.

Vitalkost AS has entered into an agreement to acquire all shares in M. Willumsen AS. With the acquisition, the two companies bring together expertise, distribution power and a broader brand portfolio under one roof.

M. Willumsen AS is a well-established import company with a long history in the industry and a solid position within its categories. The company's range complements Vitalkost's existing brands well, and facilitates a broader offering to pharmacies, grocery stores and health food.

The acquisition is part of Vitalkost's long-term strategy to be a leading distributor of natural and sustainable brands in the Nordic region. Operations will continue as normal, and customers and suppliers will be contacted directly in connection with the transition.

«Together we are stronger – this acquisition gives us the opportunity to offer our customers an even wider and better range.»

Going forward, the two organizations will be integrated in stages, with the goal of retaining the best of both companies. Existing agreements and deliveries will continue as before.

For questions related to the acquisition, please contact Vitalkost at post@vitalkost.no.

Vitalkost is a proud sponsor of the Oslo Marathon through the brand SHIFT Magnesium. Magnesium is an important mineral for normal muscle function, and is popular among both exercisers and experienced endurance athletes.

During the event, Vitalkost will be present with a stand in the finish area, where runners can test products and get professional advice on recovery and supplements.

Stay tuned to Vitalkost's channels for more information about the event.